SEO IN BRISTOL - GET MORE TRAFFIC
Simple, affordable, data-driven Search Engine Optimisation for Small Businesses in Bristol.
How much does small business SEO cost in Bristol?
The short answer is, it depends on how much your competitors are spending. That’s a blunt answer, but it’s the truth. If your main competitor is spending £500/month then it’s likely you will have to spend more than that. However, if your main competitor is not spending any money on SEO then you may only need to pay a one-off fee instead of a monthly cost.
I can tell you, I am 100% transparent with my fees and approach to SEO. For example, I sell links (backlinks) for a very reasonable price and can deliver good quality content for a fraction of the price most web designers or agencies will charge you.
How? I’ve been designing website for many years and have acquired some amazing contacts in the industry and know who does what and well. If you’re serious about moving the needle give me a call.
SEO for Small Business Websites
Building an SEO strategy for small business websites is a step by step process. You simply need to focus on the three fundamentals of SEO.
Get the basics right and your website will out perform your competitor’s websites on the major search engines.
I take Search Engine Optimisation (SEO) very seriously and use tried and tested methods to get results.
Small businesses often overlook the importance of Search Engine Marketing due to its complex and constantly changing nature. However, the basic principles have always remained the same and probably always will.
What is SEO?
Google and Bing use more than 100 algorithms / questions to determine your website’s page rankings in their search results. Some of these algorithms are given more weight than others. Search engine optimisation (SEO), in part, is knowing which algorithms are the most important and how to use them to increase your websites online visibility.
Keyword research is also integral to your website’s success. This web page is optimised for the keywords SEO Bristol. You may have found this page by navigating from another page on our website. However, it’s more likely you typed the phrase / keywords above into Google or Bing and found this page directly. That’s the power of keyword optimisation.
In addition to keyword research, I provide a full range of search engine marketing services to help promote small business websites.
Search engine optimisation services
If you already have a website, I can optimise the site for you and increase the number of visitors to your site. Alternatively, if I design and build a website for you I will optimise every single part, from the site structure and navigation menus, through to the site’s keywords and internal links.
Often overlooked, citations are the corner stone of SEO. Search engines use citations as a vote of authenticity of your business and geographic location. All other things being equal, the more citations you have, the higher you’ll rank in Local search results.
When you use a search engine to find a business or service, the search results are based on your current location and/or the search phrase you entered into the search box. That’s Local Search – a way of delivering local businesses to local people.
Adding new content to your website is a great way of keeping your site fresh and up to date. However, content building and blogging can also be used to increase the number of visitors to your website.
Before you embark on a PPC campaign you need to make sure you have a well optimised and structured website. Otherwise you’ll be wasting money every time someone clicks on your ads and visits your non sales converting website.
Research shows that some social media platforms are better at generating new customers, whilst others are better at supporting an existing customer base. Facebook, Twitter, LinkedIn – which social media platform is the best for small businesses?
Do you need help?
Phone today to discuss your requirements. No obligation, no pressure selling, no jargon, just free advice.
Do not hesitate to contact me should you have any questions about my services, I am here to help.
Phone today – 0117 950 5012
SEO help for small businesses
Search engine optimisation can seem very daunting to small businesses. I will guide you through the entire process and work with you to help your business grow.
I use a step by step approach to SEO and recommend the services listed above. Citation building is essentially the best way to start promoting a website, working through to Pay per click and Social media if appropriate.
However, it’s also essential your website is search engine friendly and optimised with the correct keywords/phrases to attract your target audience, I cannot emphasise this enough. Whether you run a large business, you’re a sole trader or self employed, your website must include some form of keyword optimisation.
I use various websites and software to achieve high ranking listings on the major search engines. These tools enable us to research and select appropriate key phrases for your website. The correct placement and implementation of selected key phrases is vital to achieving high ranking listings on the major search engines and in turn attracting your target audience.
A good page rank on Google and Bing also depends on the website’s structure, content, meta tags, code, image optimisation, page speed, and hosting. InterWeb knows how to successfully integrate these elements into your website.
After optimising your website, you should start with Citation building and then move onto Link building, which is the most beneficial form of search engine marketing to date. Link building is similar to Citation building, with a subtle difference.
SEO services, such as Local search and Content building, cross over and complement each other to some extent, and are great for increasing traffic to small business websites.
Small businesses often struggle to understand the complexities of search engine optimisation. This is completely understandable considering the impact of Local SEO on small business websites. Searchengineland.com, a leading publisher in SEO, wrote a fantastic article, Small business SEO – Your Questions Answered, for beginners, outlining what you need to know.
Search engine algorithms change on a regular basis, so SEO is not an exact science. However, websites that are optimised reap the benefits. InterWeb Solutions practice white-hat optimisation and operate within Google’s and Bing’s recommended guidelines.
SEO marketing agency or consultant?
There’s literally hundreds of SEO companies in Bristol selling their services. So its not surprising I here the same question asked over and over again – should I pay an SEO agency or a free lance consultant?
Its a difficult question to answer without knowing your budget. SEO agencies usually charge recurring monthly fees starting at £500 per month. Some small businesses can afford these type of fees, while others cannot. For many sole traders £500 per month is a lot of money, money that could perhaps be better spent elsewhere, particularly when so many SEO services don’t deliver good results.
Marketing your website is an on-going process. However, most small business websites only consists of 5-15 pages. Once these pages have been created, optimised and published, your ready to submit your site to Google and Bing, build on your citations, and then? Well congratulations, you’ve completed stage 1. You could start stage 2 of your marketing campaign or you could be wise and wait a while, analyse your sites traffic/visitors, and then plan for stage 2.
So there’s the difference – an agency will probably tell you to keep on marketing, week in, week out, whilst an SEO consultant will likely tell you to monitor things for a while before taking the next step!
New websites receive around 95% of their visitors from the top 2 search engines. This figure usually goes down as the website matures and is affected by link popularity, directory listings, email campaigns and other forms of advertising. After a period of around 5-6 months it’s likely that over 65% of your visitors will still arrive through the major search engines. During this 5-6 month period its very important you analyse and monitor your sites progress before you move on to the next stage of marketing your site. The next stage will depend on how well your site has performed and on how well your competitors sites are preforming as well.
I believe over spending during the 5-6 month period is what puts off most small business owners from marketing their websites in the long term. Of course, you could jump in blindly into the next stage of marketing, continuing to pay monthly fees, why wait, or you could step back and analyse the fruits of your labour, and then make an informed decision on the next steps to take! Paying monthly fees during the honey moon period is an unnecessary expenditure for most small businesses and, in our experience, unnecessary full stop.
Search engine optimisation should be discussed and implemented not only during the early design stages but also as an on-going process, months and years later down the line. However, paying monthly fees is not the answer for most small businesses.
Watch out for unrealistic promises and don't believe the hype!
The single biggest mistake made by most small businesses is to believe the promise of a guaranteed 1st place listing on Google. No one can guarantee you a 1st place listing on Google or even a top 10 ranking for a competitive key phrase. Even if they could, search engine algorithms frequently change and therefore so will your website’s rankings from time to time. Do not be fooled by this type of offer, you’ll be wasting your time and money, and even worse, your website might get blacklisted.
Also, please do not submit your website to search engines using submission software or bulk submission websites. Although these services submit your website to hundreds of search engines, it’s a guaranteed way of getting your site penalised or even blacklisted from the major search engines. There’s simply no need to submit your website to hundreds of search engines anyway because 95% of all Web users only use the top 2 search engines.
I practice white-hat SEO using tried and tested methods to get results. In addition, InterWeb Solutions provide a wide range of website services for small businesses in Bristol and throughout the UK.
Results based search engine optimisation
Search engine optimisation is almost an art form, rather than a science, and takes years of experience to get it right. I work to all budgets, big and small, and optimise every website I design.